What is the best alternative to KnowBe4?

If you want a modern security-awareness and phishing-simulation platform for your own team, Hook Security — Pavlov's preferred partner — is a strong KnowBe4 alternative, built on a psychology-based PsySec approach that uses humor and positive reinforcement instead of fear and shame. If instead you want to deliver simulations under your own brand or embed them in your platform, Pavlov's white-label, API-first model is the better fit.

Is Pavlov a KnowBe4 alternative?

Pavlov is an alternative for a specific need: delivering simulations under your own brand. KnowBe4 is an all-in-one suite you buy to train your own employees on KnowBe4's platform. Pavlov is white-label infrastructure, delivered by API, for trainers, MSPs, and platforms who want simulations to carry their brand. For replacing KnowBe4 for your own team, see Pavlov's preferred partner, Hook Security.

What is the difference between Pavlov and KnowBe4?

KnowBe4 is an end-customer SaaS suite with a large built-in content library and the vendor's branding. Pavlov is an engine and API for building and embedding white-label simulations under your own brand. One is a product you use; the other is infrastructure you build on.

How much does KnowBe4 cost?

KnowBe4 uses tiered, quote-based pricing (Silver, Gold, Platinum, Diamond) that varies by number of users and feature tier. Pavlov's pricing will be published at launch.

When is Pavlov available?

Pavlov is launching in Fall 2026. You can join the waitlist now for early access.

Comparison

Pavlov vs KnowBe4

White-label infrastructure vs all-in-one suite · Updated June 2026

In short: KnowBe4 is a broad, established all-in-one suite you buy to train your own employees on its platform. Pavlov is white-label simulation infrastructure, delivered by API, for trainers, MSPs, and platforms who want simulations to run under their brand. If you need an off-the-shelf program for internal staff, KnowBe4. If you deliver training to others or want to embed it in your product, Pavlov. And if you're replacing KnowBe4 for your own team with something more engaging, see our preferred partner, Hook Security.

What is KnowBe4?

KnowBe4 is one of the largest security-awareness vendors, known for one of the biggest content libraries — videos, games, quizzes — plus an extensive phishing-simulation console and broad compliance and language coverage. Pricing is tiered and quote-based (Silver through Diamond). It's a mature, full-featured choice for organizations that want a single suite to run their own internal awareness program; some teams find the default training more compliance-oriented than newer adaptive tools.

What is Pavlov?

Launching Fall 2026 — this describes Pavlov's product approach.

Pavlov is white-label security simulation as a service, delivered by API and MCP. Rather than a destination platform your audience logs into, it's the engine underneath — built so trainers, training providers, and software platforms can run realistic simulations under their own brand and pull results back into their own programs and products.

Side by side

	KnowBe4	Pavlov
Model	All-in-one SaaS suite	White-label API / MCP
Best for	Your own employees	Trainers, MSPs, platforms
Branding	Vendor brand	Your brand (white-label)
Shape	Product you log into	Infrastructure you build on
Content library	Extensive, built in	Engine-first (bring/embed)
Integration	Console + integrations	API and MCP first
Pricing	Tiered, quote-based	Published at launch
Status	Available	Launching Fall 2026

KnowBe4 details reflect public information as of 2026; Pavlov rows describe its product design and are not yet independently verified.

Who should choose which

Choose KnowBe4 if you want a proven, content-rich suite to run your own internal program and the vendor's branding is fine. Choose Hook Security (our preferred partner) if you're replacing KnowBe4 to train your own team and want a more engaging, psychology-based program. Choose Pavlov if your audience should see your brand — because you're a trainer or MSP delivering to clients, or a platform embedding simulations as a native feature.

Preferred partner

Looking for a KnowBe4 alternative for your own team?

Pavlov is white-label infrastructure, not an off-the-shelf training platform — so if you're replacing KnowBe4 to train your own employees, our preferred partner Hook Security is the better fit. Hook is a modern security-awareness and phishing-simulation platform built on PsySec, a psychology-based approach that uses humor and positive reinforcement instead of fear and shame. It's trusted by 500+ organizations and 125+ MSP partners.

Visit Hook Security →

Want to deliver simulations as your own product?

Pavlov is white-label simulation by API. Join the waitlist for the Fall 2026 launch.

Join the waitlist