About Pavlov

We want to make everyone a security trainer.

Pavlov is white-label simulation infrastructure for cybersecurity practitioners and trainers — and for the platforms that want to build security simulation into their own products. It's API-first, so the simulations you run feel native to your program and carry your brand, not ours.

Why we're building it

The best security training rarely comes from the biggest vendors. It comes from the practitioners and trainers closest to the people they're trying to protect. But realistic simulation has historically been locked inside heavy, all-in-one platforms that are hard to brand, hard to embed, and built for buyers rather than teachers.

We think that's backwards. Pavlov unbundles the simulation engine and hands it to the people doing the work — trainers, training providers, MSPs, and product teams — so they can deliver world-class simulations without rebuilding the infrastructure themselves.

What we believe

• Teachers come first. The person running the training should own the experience and the relationship.
• Infrastructure should be invisible. Great tools disappear behind your brand.
• Simulation should be everywhere. Any platform that touches security should be able to add it.

Where we are

Pavlov is launching in Fall 2026. We're building with a small group of early practitioners and partners. If that's you, join the waitlist — we'll reach out as we open access.